Tuesday, 25 June 2013

Richard Dawkins breaks the meme


I can't quite figure out if this is the ultimate meme, or the death of traditional internet meme as we know it.

It's undoubtedly a funny and surprising watch, but it's also poignant, as it's the final piece of proof that we were all looking for that advertisers have cottoned on to the power of the traditional internet meme. Or maybe he's just trying to prove that a meme, no matter how good it can be, can't be created by creative agency group-think.

Either way, I think this video marks a key evolutionary moment in internet memetics.