Wednesday, 31 October 2012

Why you should have a social media strategy

Y U No Strategise?

Do you have a business? If, so, do you have a business strategy? Do you have a social profile for the business? If so, then you need a social media strategy.

But the word strategy, in itself, is pretty scary. Even if you are an experienced business person. I’ve written strategies, and it’s a scary prospect.

But here’s the secret: It doesn’t have to be scary. All you need is to bear in mind this simple acronym, and all will be well.

K.I.S.S:

  1. Keep
  2. It
  3. Simple
  4. Socially



Want an image to help keep that in your head? Your wish is my command...

KISS - Keep it simple socially

Here's the secret: You don’t have to sit down and churn out a fifty page social document. You aren’t a big brand*.

So you have to be smart. Just incorporate it into your business strategy (you have one of those? I hope so!). You don’t have stakeholders to please, you just have customers. If you have staff, then you have help to implement your goals. Break it down. Encourage your colleagues and employees to KISS (not literally, that breaks work policy).

If you are a small business, you can succeed in social media. Don’t let people tell you otherwise. Don’t let people tell you it’s a pipe dream.

You don’t need big budgets, just big ideas and ambition. Make no mistake, social media is the new battleground for mindshare in the internet age, and it’s always on.

Don’t miss out. Make sure you weave social into your business. It’s not about return on investment - it’s about communication. Do you want to out your store somewhere busy and familiar, or do you want to open it in a shed somewhere in the Scottish Highlands?

Think about it that way. Simply. And assume that your competition, whoever they may be, is already on social, and doing it better than you. Does that keep you eager? If not, then question why you are in business!

I wish you every luck on your journey. I’ll be with you every step of the way.

*And if you are a big brand, and you want to write a comprehensive social media strategy = then just hire me.