Monday, 29 October 2012

'Honest' Content, Jimmy Savile and the BBC

Jimmy Savile

Unless you are from overseas, or have been hiding under a rock for the past month, there has really only been one news story in the UK press - and that is Jimmy Savile.

The distasteful allegations and subsequent media fallout has engulfed the British press, which has been whipped into a state of almost-unheard of hysteria. ALMOST.

At the centre of this storm? The BBC.

A publicly-owned company, the BBC have got themselves into major trouble. Many departments had the opportunity to prevent Savile from being a danger to young children, but a combination of bureaucracy, ‘turning the other cheek’ and a lack of proper investigation allowed a man like Jimmy to hide in plain sight for so long.

But throughout this whole case, who do you think has been the most vocal critic of the organisation has been? Well, funnily enough, it’s the BBC.

The Monday night edition of their Panorama programme launched a stinging critique on the organisation, with criticism of the working culture at The Beeb that allowed this to happen.

Jimmy Savile Documentary


It was fantastic.

And for all of the talk that we are hearing with regards to content marketing, you have to admire the BBC for putting their head above the parapet, and opening themselves up for internal soul-searching and questioning.

How many private companies would be this honest about their mistakes?

What do you think?

When you hire somebody to provide content, are you looking for somebody to help you cover up your mistakes, market your business and unequivocally support every decision you make? If so, then you are going about it in the wrong way.

The landscape, as of this past week, has changed, and will continue to change. You can no longer expect or demand unequivocal positivity and loyalty from your bloggers and employees, and it could be the best thing that ever happens to you.

After all - what kind of business could be successful without a little bit of honesty? How can you expect to be trusted to solve a customer's problem if you can’t be trusted to own up to it, acknowledge it, and solve it yourself?

I guarantee that the first company to swallow this bitter pill and run with it will get the rewards they deserve.

We have now seen a company holding itself to account, delivering an honest and just critique that was demanded by the public but instigated by the company.

Now you will be expected to do the same. So get ready.