Last night I was lucky enough to be involved in sharing a Google+ Hangout on air with a global audience, thanks to the guys at Google+ and Google UK.
This had been a long time coming, and something that I had been discussing at length with the UK team over at Google+ for a couple of weeks now - we had been looking for a streaming solution for Smooth Radio's latest Love Live Music event - a big gig on Pier Head, in lovely Liverpool.
We had the lineup, we had the stage, we had the infrastructure - but what we really wanted to do was reach beyond that, and share the experience with people regardless of their location around the country - or the world, for that matter.
I guess what excited me about this experience the most wasn't just the opportunity to work directly with Google on getting a Hangout On Air was the fact that we could bring the experience of having the fun of a free concert on the waterfront to people at home who weren't able to make it for a number of reasons.
The event went really well, and it proved to me that whilst people may always talk about the behemoth that is Facebook, and compare Google+ to it, shining an often harsh light on it and screaming about the users that it has, as if it correlates with the overall quality of the product - which just isn't true. Both platforms have their benefits - unique qualities that make every social platform unique, and deserving of attention.
You can watch it below - at three hours it's a bit long, but believe me, there are some great performances on there, and I hope you enjoy watching it.