Sunday, 22 July 2012

Google+ Hangouts On Air + Smooth Radio + Live Music = WINNER!

Last night I was lucky enough to be involved in sharing a Google+ Hangout on air with a global audience, thanks to the guys at Google+ and Google UK.

This had been a long time coming, and something that I had been discussing at length with the UK team over at Google+ for a couple of weeks now - we had been looking for a streaming solution for Smooth Radio's latest Love Live Music event - a big gig on Pier Head, in lovely Liverpool.

We had the lineup, we had the stage, we had the infrastructure - but what we really wanted to do was reach beyond that, and share the experience with people regardless of their location around the country - or the world, for that matter.

Google+ delivered big time for us - it allowed us to be able to embed our streamed gig not only on our website at, but also to our Youtube channel, Facebook page, shared on our Twitter feed and of course LIVE on our Google+ page

I guess what excited me about this experience the most wasn't just the opportunity to work directly with Google on getting a Hangout On Air  was the fact that we could bring the experience of having the fun of a free concert on the waterfront to people at home who weren't able to make it for a number of reasons.

The event went really well, and it proved to me that whilst people may always talk about the behemoth that is Facebook, and compare Google+ to it, shining an often harsh light on it and screaming about the users that it has, as if it correlates with the overall quality of the product - which just isn't true. Both platforms have their benefits - unique qualities that make every social platform unique, and deserving of attention.

You can watch it below - at three hours it's a bit long, but believe me, there are some great performances on there, and I hope you enjoy watching it.

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