Thursday, 26 April 2012

Infographic: The incredible shrinking Yahoo

As much as I hate to admit it, or kick a brand when it's down, I very rarely use Yahoo at all.

To me, although the brand is doing, in my opinion, some of the smartest work in frictionless sharing that I've seen, a series of PR and personnel disasters over the past few years have really left the company on shaky ground. Let's run through their catalogue of errors before we get to the juicy infographic I found.
  1. Yahoo could have bought Google in 2002. They missed out.
  2. Yahoo tried to buy Facebook for peanuts in 2006. Well, peanuts compared to now.
  3. They could have sold to Microsoft. This would have solved a lot of the problems they are facing now, and given them access to a shit-ton of developing and scale.
So... What's next for Yahoo? Will they sink or swim? Can they turn this situation around?

Whilst we ponder that, check out this infographic, and let me know what you think in the comments section below!


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