I've spent the week trying to get my head around what Web 3.0 really is.
It's surprisingly difficult. Even though there has been so much written about it, and so much of the tech press has been talking about it for quite some time now. The hottest buzzword going around the Web 2.0 Summit in San Francisco wasn't the latest, greatest new social platform. It was Web 3.0.
What is the the thinking behind Web 3.0?
Essentially, it is taking the tools that we already currently have (Web Browsers, Facebook, Twitter, Google+, online profiles and blogs), and using all the information on what you have shared and liked, and tailoring your browsing experience to represent your interests, making the web a more meaningful place. Instant personalisation, a lot like what the company that I work for, GMG Radio, have attempted with the new Smooth Radio website.
This is either very exciting, or very scary, depending on how you feel about handing your information over to companies such as Facebook, Google and Twitter.
In many ways, Web 3.0 is here already. Intelligent search, Facebook Open Graph, Twitter Annotations - all geared towards making the web a more personal place, tailored to your needs, rather than a place that you have to hunt around and organise the relevant information for yourself.
This in itself is great, although I have to say that half the fun of the internet is knowing that ANYTHING could be out there. The opportunity to fish around for information could be severely limited by 3.0 unless we are very careful.
It could make information easier to hide, and who, apart from certain nefarious characters, would want to do that?