Sunday, 18 September 2011

Insight vs. Foresight



Do you predict the future of technology? Are you a budding social media futurologist, predicting the next big thing, the next trend (location in 2010, coupon sites in 2011)?

Have you checked recently to see how right you are? Chances are, you are probably way out.

Don't take it the wrong way. You are not alone. We all try to find a path, to make it known that we can predict the future of our technology.

Now imagine if you took a pinch of the effort you are putting into trying to predict the future, and applied it to understanding the tools available to you now.

Chances are you'd not only be wrong a lot less - you'd also be a lot more useful in the here and now.

It is human nature to try and predict the future, so don't feel to bad. Just try to live in the social here and now. Where your audience is now.


Where you are concentrating your efforts now?