Sunday, 5 December 2010

Thank you for joining my campfire!

CHEERS EVERYBODY! The beer is alcohol-free, by the way. Photo by Laura Somers.

One of the happiest days of my working life was this Friday, when I found out that one of my favourite sites, Social Media Today, had chosen to syndicate one of my articles.

I wrote my post, ‘The Campfire Effect in Social Media’ on the number 111 bus back from Manchester Piccadilly Gardens on my trusty, battered-up Blackberry, and emailed it to myself to finish when I got home. The funny thing was, I didn’t edit it that much, which is unusual, given that I am usually pretty anal about these things, being a former pro copywriter.

The social campfire seems to be an analogy that has gone down really well, and it started me thinking why this was.

Ultimately, as I’ve said quite a few times before, social media is a campfire that we all gather around to share stories. If you have a certain expertise, something you believe is useful that you can bring to the conversation, you should definitely be on there.

Many companies simply rush onto there, blindly chasing profits, when they shouldn’t be chasing anything at all. The recession may have made you desperate, but that’s not how you want to come across to your potential fans and followers. Give them calm, reasoned and useful content.

Around a campfire, this would be a great anecdote, joke, or observation. Your perspective and experience are invaluable, and are taken at face value if you communicate effectively initially. In other words, first impressions count.

The campfire feels warm, and feels welcoming. It's what we should all be aiming for 

Thank you all for following my blog, and for following me on Social Media Today.

As a token of my appreciation, I have three Rockmelt invites to give away.

Rockmelt is a cracking social browser, built onto Google Chrome API. It’s sleek, sexy and quick. I’ve been using it a couple of days, and it already seems intuitive to me. Try it now, but be quick!

Happy surfing everybody, and I hope you have all had a great weekend. 

Tell me what you'd bring to the campfire - leave me a comment!